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Marketing Manager
Closing Date: Mar. 19, 2010
| Employer: | Innovative Learning Group |
| Job Location: |
Royal Oak - Oakland County |
| Employment Type: | Full Time |
Description: | | Innovative Learning Group (ILG) is hiring a full-time “hands-on” marketing manager, reporting to the president and founder of the company.
Marketing Manager Responsibilities
Develops annual and quarterly marketing plans; manages marketing budget and drives results.
Executes tactics in support of these marketing plans to increase ILG market awareness, propel prospect acquisition, and support sales revenue goals. Tactics will include:
Ongoing market research and competitive analysis
Sizing (and re-sizing) of market opportunities in regions or vertical markets as the basis for targeted campaigns
Acquisition, analysis, and scrubbing of lead lists
Integrated marketing campaigns including email promotions, marketing events, dissemination of periodic newsletters/white papers/articles, and PR releases
Win/loss analysis
Website monitoring and periodic site updates to generate inbound leads (including use of Google tools/analytics, creation and maintenance of blog material, etc.)
Use of social media (Twitter, Facebook, LinkedIn, other) to further promote the ILG brand and generate leads
Supports sales team in a variety of ways including:
Creation of appropriate marketing collateral material (brochures, sales presentations, demos, videos, client success stories, etc.)
Input to proposals
Tracking leads from initial acquisition to opportunity status and closed deals (from “womb to tomb”)
Works collaboratively with consultants and sales staff in a strong team atmosphere. Actively participates in professional associations. Pursues all other opportunities and affiliations to find and cultivate new ILG leads.
Minimum Qualifications
To be successful at ILG, the candidate must have:
An undergraduate degree (or deep equivalent experience) in marketing, journalism, communications, or a closely-related specialty
A minimum of 5 to 10 years of business-to-business marketing experience, preferably in a small business or start-up company
High energy, propensity for research, flexibility, attention to detail, and demonstrated track record of independent marketing achievement
Comprehensive knowledge of Web 2.0 and social media methodologies, with demonstrable deployment results
Hands-on ability to use CRM software (and other marketing measurement tools)
Mastery of Microsoft Office suite (Word, Excel, PowerPoint, Outlook)
Proficiency with Website SEO techniques
Strong (demonstrable) writing skills and project management skills
Market research and marketing campaign measurement skills
Preferred Qualifications
Graduate degree in marketing, journalism, communications, or related specialization
Strong presentation skills and experience
Knowledge or experience in the learning industry and/or significant experience in a services-related industry
Familiarity with graphics programs
A good sense of humor
Competitive salary and benefits package provided.
Company Information
Serving numerous Fortune 1000 companies, Innovative Learning Group (ILG) helps employees perform better by creating powerful, practical training solutions that are smart, engaging, and designed to significantly improve business results. This private, woman-owned company employs seasoned professionals who are experts in all aspects of human performance technology, instructional design, e-learning technology, learning strategy, curriculum architecture, and project management for learning solutions.
Other experienced staff roles include project manager, performance consultant, instructional designer, programmer, media developer, and graphic designer.
ILG team members are passionate about their work and their clients — and it shows! In a recent client satisfaction survey, 92% of ILG customers say the company has far exceeded their expectations.
For additional information about ILG, please visit its web site at www.innovativeLG.com.
Contact Information
To request a job application, please contact Lisa Toenniges, President, Innovative Learning Group:
lisa.toenniges@innovativeLG.com
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