The Parks Marketing and Outreach Student Intern 2 supports Wayne County Parks in promoting programs, events, and park amenities to the community. This internship provides hands-on experience in marketing, communications, community engagement, and event promotion while helping increase awareness and participation in parks and recreation services.

Required Knowledge:

• Ability to analyze information, summarize findings, and present results clearly.
• Knowledge of social media analytics.
• Capacity to adapt to different work environments and learn new systems and procedures.
• Commitment to confidentiality and adherence to county policies and procedures.
• Strong written and verbal communication skills.

Required Tasks:

• Assist in developing and implementing marketing campaigns for parks programs, events, and initiatives.
• Create content for social media platforms, newsletters, and the department website.
• Design flyers, posters, and promotional materials for community distribution.
• Help coordinate outreach efforts to schools, community groups, and local organizations.
• Assist with promotion and support of community events, festivals, and recreational programs.
• Collect photos and videos at parks and events for marketing use.
• Conduct basic research on marketing trends, community engagement strategies, and comparable park systems.
• Help maintain marketing calendars and outreach contact lists.
• Track and report engagement metrics (social media reach, attendance numbers, etc.).
• Provide general administrative support to the Parks & Recreation team as needed.

Educational Requirements:

• Current enrollment in an accredited college or university program, preferably in Marketing, Communications, Public Relations, Recreation Management, or a related field.

Experience Requirements:

• Familiarity with social media platforms (Instagram, Facebook, X/Twitter, TikTok).
• Basic graphic design skills using tools such as Canva, Adobe Creative Suite, or similar platforms preferred.
• Photography or video editing experience preferred
• Event planning or outreach experience preferred